Boi came to Star Factory as four individual artists looking for training and the means to thrust their careers to the next level. Immediately, CEO, Brandon Smith saw the vision of one of the country’s most popular girl groups of 2010. After a year of intense development and studio sessions, BOi’s YouTube channel, had accumulated more views than any other unsigned girl group in the country. They visited 45 schools on a tour with popular Michigan publication, The FrontPage. Their buzz single, Let Down My Hair, helped BOi solidify very respectable radio play throughout the Midwest. In early 2011, BOi was able to attract the attention of several major record labels and production companies.